Back in the days of yore a couple South African Peace Corps Volunteers founded and organization called KLM with the idea of creating a scholarship fund for a poor South African child to attend Uplands College, one of the best secondary schools here, and they use the Longtom Marathon as a fundraising opportunity to keep their organization in the black. The idea is to have PCVs run in the marathon and scrounge up at least $100 each. This is actually the second time I'll be doing this one. Last year I had a strategy (if you can call it that) based around humor rather than the traditional earnest cajoling (see this post , which I still think is pretty funny). It's fair to say that was a total failure. I was going to trowel out some treacly guilt-inducing story, but my heart's not in it right now. I'll work up some solid hectoring later on. Anyways, what you do is go to the KLM website , click donate, and put my name in the Longtom Marathon field. ...