Tim Noah went on a tirade against a place called Pret a Manger the other day : Pret doesn't merely want its employees to lend their minds and bodies; it wants their souls, too. It will not employ anyone who is "here just for the money." Noting that one Pret worker in London got fired soon after he tried to start a union—the company maintained it was for making homophobic comments—Myerscough suggested the worker's true offense was being unhappy enough to want to start a union, since "Pret workers aren't supposed to be unhappy." The sin commenceth with the thought, not the deed. He uses what I thought was a bit of an extreme analogy: Pret keeps its sales clerks in a state of enforced rapture through policies vaguely reminiscent of the old East German Stasi. A "mystery shopper" visits every Pret outlet once a week. If the employee who rings up the sale is appropriately ebullient, then everyone in the shop gets a bonus. If not, nobody does. Th